Overseas Market Promotion

Build Awareness in a New Market — With a Campaign Designed to Convert

We create and execute locally relevant marketing, PR and trade-fair programmes that introduce your brand, build credibility and generate qualified market interest.


Plan Your Overseas Campaign

Overseas marketing and PR activities

A successful overseas launch must translate your brand for local audiences — not simply reproduce Singapore materials. We develop the market narrative, channel strategy, content and outreach plan around local buyer behaviour, media relevance and commercial goals.

Services may include

  • Target-market audience and competitor analysis.
  • Campaign concept, messages and localised content.
  • Press-release development and media pitching.
  • Online and offline media outreach and coverage coordination.
  • Social media strategy, content calendars and community activation.
  • KOL/influencer identification, screening and campaign management.
  • In-store promotions, roadshows, pop-up activations and launch events.
  • Digital advertising, landing pages and lead-capture campaigns.
  • Campaign reporting with output and outcome KPIs.

Physical and virtual trade fairs

  • We help companies prepare for trade fairs as a business-development campaign rather than a stand-alone event. Support can cover pre-event positioning, visitor acquisition, meeting preparation, on-site communications and structured post-event follow-up, subject to the applicable MRA rules and event eligibility.
  • Event and audience suitability assessment.
  • Exhibitor messaging and sales materials.
  • Pre-event buyer and partner outreach.
  • Appointment-setting and meeting schedules.
  • Booth content and lead-capture workflow.
  • On-site PR and social media coverage.
  • Lead qualification and post-event nurturing.
  • Outcome report and evidence pack.

Our campaign methodology

  • Insight — define the audience, buying triggers, barriers and competitors.
  • Position — create a locally relevant story and value proposition.
  • Activate — deliver coordinated earned, owned, paid and partner activity.
  • Measure — track agreed outputs, engagement, leads and opportunities.
  • Optimise — refine content, channels and follow-up based on market response.

Typical deliverables

The exact deliverables are customised for the approved activity and target market. They may include a market-specific campaign strategy, target media list, press release, media pitches, campaign content, KOL shortlist, event materials, performance dashboard, coverage report, lead records and final project report.

Suggested KPIs

Number of qualified media or KOL targets approached.

Number of campaign assets and localised content pieces delivered.

Media coverage, reach, engagement and referral traffic.

Event registrations, booth visitors or campaign enquiries.

Marketing-qualified leads and business meetings generated.

Cost per lead and conversion to the next commercial stage.

Primary button: Build an MRA-Ready Marketing & PR Scope

Ready to Take the Next Step?

Let’s discuss your market, objectives and the most practical path forward.


Build an MRA-Ready Marketing & PR Scope