Mra Grant Advisory

MRA Grant Advisory Built Around Real Market Execution

We help eligible Singapore companies structure clear, supportable and commercially relevant overseas expansion projects under the Market Readiness Assistance grant.


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What is the MRA grant?

  • The Market Readiness Assistance grant supports eligible Singapore companies expanding into a new overseas market. As at August 2026, support is available across three pillars: overseas market promotion, overseas business development and overseas market set-up.
  • Current Enterprise Singapore guidance states support of up to 70% of eligible costs for local SMEs, capped at S$100,000 per company per new market: up to S$20,000 for overseas market promotion, S$50,000 for overseas business development and S$30,000 for overseas market set-up. Each application is limited to one activity in one overseas market, and approval remains subject to Enterprise Singapore’s assessment and grant conditions.

Who may be eligible?

  • A business entity registered and operating in Singapore.
  • At least 30% local equity held directly or indirectly by Singapore citizens and/or Permanent Residents, based on ultimate individual ownership.
  • New to the target overseas market, with annual sales there not exceeding S$100,000 in any of the preceding three years.
  • Group annual sales turnover not exceeding S$100 million, or group employment not exceeding 200 employees.

How Mix Media supports you

  • Initial eligibility and target-market readiness assessment.
  • Selection of the most relevant MRA pillar and activity.
  • Project scope, deliverables, milestones, KPIs and cost breakdown.
  • Vendor proposal and quotation preparation aligned with the intended activity.
  • Execution planning and coordination in the target market.
  • Documentation framework for proof of delivery, payment records, audit and claim preparation.
  • Clarification support when Enterprise Singapore requests additional information.

The MRA journey

  • 1. Assess — confirm business eligibility, market newness and commercial objective.
  • 2. Scope — select one activity and one target market for the application.
  • 3. Prepare — develop the proposal, quotation, credentials and supporting documents.
  • 4. Apply — the applicant company submits through the Business Grants Portal using Corppass.
  • 5. Execute — commence only in accordance with the approved qualifying period and Letter of Offer.
  • 6. Evidence — maintain project outputs, invoices, proof of payment and results.
  • 7. Audit and claim — engage the relevant auditor and submit the required claim documents.

Important application safeguards

  • Do not sign the vendor contract, make payment or start the project before submitting the application.
  • Applications should generally be submitted no more than six months before the intended project start date.
  • Projects should not exceed 12 months.
  • A complete application may take approximately 8–12 weeks to process; timelines are not guaranteed.
  • Third parties cannot apply for or manage the grant on behalf of the applicant company.
  • Grant approval and final claim disbursement are never guaranteed.

MRA activities we can support

Overseas marketing and PR activities.

Overseas physical and virtual trade fairs.

Identification of potential overseas partners and B2B customers.

In-market business development.

Overseas marketing presence.

Market-entry advisory and documentation relating to IP applications, overseas incorporation, and import/export licences.

Primary button: Request an MRA Readiness Assessment

Ready to Take the Next Step?

Let’s discuss your market, objectives and the most practical path forward.


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